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What to Look for When Hiring a Coach


There are many reasons why people hire a coach, and we covered several in our blog post titled Why work with a coach?.

If you have never worked with a coach before, it’s worthwhile to give some thought as to what you want your selection criteria to be. The quality of the relationship between coach and client is a key success component – the level of trust between both, and how “safe” the conversation feels to both is crucial in

Here are a few questions you should ask when searching for a coach:

1.      How much experience does your coach have in their work? What relevant or interesting pre-coaching career experience that the coach have that may interest you?

2.      What training have they taken? Are they certified and/or credentialed by a reputable training organization?

3.      Are they a member or the International Coach Federation (ICF)? The ICF is the governing body of professional coaches, so members of the ICF are governed by professional practice and ethics guidelines. This is an important point.

4.      Are they a full time coach? These day many people “borrow” the name coach, but they might actually work in other areas, or are trainers or facilitators.

5.      Do they meet with you in person or by telephone/email? Find out the price difference in case they offer both options.

6.      If your prospective coach offers a free practise session, take them up on it. Look for level of ease in the conversation flow, professionalism, rapport between you, and listening skills (who talks more, the coach or you? It should be you!|). Also: A real professional does not need to do a hard sell!

7.      What is your budget? More experienced coaches typically charge more than junior coaches – but there are a number of trade-off’s to offset the price differential that come with more experience and training.

Finally, you need to know that working with a coach is most often an enjoyable, rewarding, enriching and often life changing growth experience. Who else focuses entirely on you in any of your conversations, with no other agenda other than to have YOU be successful – however YOU define success for yourself? Listen to your gut when you are ready to make the final decision – it is almost never wrong. Integra Leadership keeps in touch with numerous coaches with various skill sets and background experience, so there is always a choice for you. You will know when you have found the right person.

For those of you who have searched a coach before, what did you find?

Do you have additional selection criteria to add? Let us know – let’s add to the list!

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